Building and maintaining strong relationships with customers

This course focuses on customer engagement strategies to foster trust, improve retention, and create long-term product success.

Stakeholder Management

This course provides strategies for effectively managing and aligning stakeholders, ensuring collaboration and buy-in throughout the product development process.

Competitive Analysis

This course covers the fundamentals of competitive analysis, enabling product managers to assess market rivals, identify opportunities, and develop strategic advantages.

User Personas and Customer Segmentation

This course explores the creation of user personas and customer segmentation strategies to better understand target audiences and tailor product offerings.

Understanding Customer Needs and Pain Points

This course teaches how to identify, analyse, and address customer challenges to create products that deliver real value.

Basics of Market Research

This course introduces fundamental market research techniques to help product managers gather insights, identify trends, and make data-driven decisions.